Sketch of Design

After receiving many positive comments from last weeks critique, our group decided to use the basic layout of Model No. 3 in our final design. We like the colors and playfulness of our design. We received some comments that it was not necessary to include actual candy in the booth because our products are bangles. However, the "candy shop" atmosphere is just part of the concept; Bon Bon Bangles is not a candy shop. We are relating the mixing & matching, flavors, and youthfulness of buying candy to the multi-colored bangle experience. Adding the corresponding candy flavor dispenser under the bangle tube is just a bonus, not the focal point. Bon Bon Bangles is bringing you the sweetest bangle experience ever!!

Making Space

Bon Bon Bangles:

Floor plan for Model No. 1

Our first floor plan seemed too static and closed. (above) There wasn't really a path for the customers to walk around so they could see all the bangles while the walk by the space.

Model No. 2

The second model was much more refined and dynamic. We kept the rectangular floor 10' x 10' floor plan, but used arches on two sides to make the space feel more open. The twisted wire represents the bangle tubes. The lollipop display would hold the packages for the bangles, which are wrapped to look like a lollipop. After talking with Prof. Lechinsky, we realized that the rectangular floor plan may not be the most successful design for our concept.

After considering our object, concept, space, and how we want visitors to move around the space, our group decided on a circular floor plan with a central circular display/cashier desk. The display/desk will have the bangle/candy dispensers all around, and will have an opening in the front for the salesperson. There will be no walls so the space feels open and attracts visitors. The ceiling (possibly a dome) will be held up by four columns that will resemble candy canes. Visitors will feel inclined to walk around the display, viewing all the bangle/candy flavors.

Model No. 3

Logo Design:

I have been working on logo/branding for Bon Bon Bangles. I've been experimenting with a few options. I'm trying to decide if using images of actual bangles in the logo is too literal, or if putting images of candy is misrepresenting the bangle store as only a candy shop.

Booth Project

"Bon Bon Bangles"

For the booth project, our group chose Brennan's multi-colored bangles. We decided to market them towards young girls/tweens. Our concept is a candyshop style booth that will appeal to these girls. Each bangle will be named after a candy flavor, and they will be stacked in vertical dispenser like the picture below, and candy will be available under each bangle dispenser. The tentative name for our booth is Bon Bon Bangles.

 We started by making a 10' x 10' models with a 12' ceiling. We like the idea of having windows all around to display the bangles on the wall, but decided to leave the windows off this first model. We made a cashier/storage desk out of chipboard for the far wall of the booth. We painted straws to represent the bangles, because with this scale the bangles would be too small to physically represent. 

Blog Review

This week I am reviewing Leah Robinson's blog again. Her object is the GW Hatchet. So far, she has only posted her study models. The most recent post shows her model, which is a coiled wire in the shape of tree branch, with newspaper stuffed inside. The wire is a nice touch, and the newspaper bits are readable from close up. I wonder how this design would look from far away. I think this model is much more creative and interesting than the "hatchet" idea. I look forward to seeing how she incorporates the actual newspapers into her display.

http://leah-robinson.blogspot.com/

Final Display Design

The final design is completed! Two sides of the pyramid hold magazines, which would be in the packaging from the last project and could stand up on their own. The other two sides hold healthy food sample displays that correspond to a level on the food pyramid. The bottom of the pyramid is for storage or a customized display for the store. For example, in a supermarket, there could be stacks of whole wheat bread or baskets of vegetables, or whatever the featured food samples were for that day. In a fitness store, there could be yoga mats, medicine balls, jump ropes, workout gear, and other fitness equipment in the lower shower. Or in a GNC, there could be a protein display. Because the featured foods change daily, people would automatically head for this display to check out the samples, attracting them to buy the magazine. I chose white foam board so the pyramid could be simple and communicate the idea effectively. Overall, I am very happy with my display.

More Models

I updated my design to a pyramid with shelving units inside. There will be 4 levels for the food pyramid and the bottom will be for storage. I experimented with varying sizes and angles for the pyramid, and different ways to connect the triangles. I started by cutting a slit from the bottom of the triangle to the middle, and the top of the other triangle to the middle. This method seemed to work, although it was difficult to get a perfect fit. I decided not to make the triangle equilateral because it would be too bulky for a store display. Instead I created a triangle that is 14" on two sides and 5.5" on the bottom. The scale is 1-0'=2". The tallest shelf is would be 5', which is easy for all adults to reach. This was the perfect size to fit 3 stacks of magazines on the first shelf, 2 on the second shelf, and 1 on the third. I envision the fourth shelf holding a water bottle with the Women's Health logo on it.